So, what exactly are Home parties?
Home parties or "Party Plans" focus on efficiently selling to groups of people who have been gathered together by a host whom they know personally, either in person or virtually (online). These types of gatherings are typically referred to as Parties. These parties are hosted at an existing customer’s home, and this customer is known as the Host. The Host traditionally is rewarded with a series of discounted and free products. The Host invites her friends over as guests to attend the party, which usually consists of light refreshments, socializing, and a presentation done by the representative.
The purpose of a home party is to create a fun, relaxing home shopping experience with friends.
This selling model lends the power of the host’s personal recommendation to the products and facilitates social proof, which means the weight of influence carried by a group of people.